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Strategic Marketing Department
The Department of Strategic Marketing at La Sierra University exists to provide vision, strategy, and resources to La Sierra University's departments and staff.
"Marketing is a game played on the field of perception... All initiatives must get results fast, as well as build image and currency for the future. No company can afford to separate the strategic from the tactical... Marketers increasingly do not use research as a separate stimulus. Instead, the marketing is the research and the research is the marketing..."
John Dalla Costa, Marketing Magazine
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